Want to boost your online store's sales without getting more visitors? Focus on making your website a better experience for shoppers. But... that doesn't just mean making it look pretty! Good e-commerce UX is about how your store communicates with, accommodates, and guides users through their entire buying journey, reducing errors and increasing engagement.

Key Considerations for a Great E-commerce UX:

• Function Over Flash: Prioritize fast loading times and easy navigation. A beautiful site is useless if it's slow or hard to use.

• Smart Sales Funnels: Think about how users arrive at your store (social media, search) and guide them smoothly towards a purchase.

• Capture Attention & Intent: Understand if your content is simply catching their eye or directly answering what they're looking for.

• Clear, User-Focused Copy: Use straightforward language that tells customers what they need to know and helps them move forward.

• Intuitive Navigation: Make it super easy to find products with clear menus, labels, and a functional search bar.

• Mobile-First Design: With so many people shopping on their phones, your site must work flawlessly on mobile.

• Avoid Common Mistakes: Watch out for slow-loading elements, confusing text, forcing users down specific paths, and designs that don't adapt to different screens.

• Listen to Your Users: Use analytics and feedback to find out where people are struggling and fix those issues.

Remember, UI (User Interface) is about what your site looks like, but UX (User Experience) is about how well it works and how easy it is for customers to achieve their goals.

4 ecommerce UX best practices you should know as business person

1. Build your sales funnels.

You may wonder: "What is Sales funnel?" Here is an example: A sales funnel is like the path a customer takes from just walking by your stand to actually buying a glass of lemonade.

1. They see your stand: That's like them noticing your business. (Top of the funnel)

2. They get curious: They stop and look at your sign or the lemonade. (Getting interested)

3. They ask a question: "How much is it?" or "What flavors do you have?" (Thinking about buying)

4. They buy the lemonade: Hooray! They made a purchase. (Bottom of the funnel)

Not everyone who walks by will buy product from store, and some might stop but then decide not to. The "funnel" just shows how you guide people from being a stranger to becoming a customer!

2. Capture attention using Video or Image

Use High-Quality, Eye-Catching Visuals:

• Short video content: Short, engaging videos are extremely effective, especially on social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Good banners: Invest in professional photos and graphics that stand out.

• Human faces: Research shows that faces naturally draw attention. Use them in your visuals

Tell Compelling Stories. Humans love stories. Instead of just listing features, tell a narrative that connects emotionally with your audience. This can be about how your product solves a problem, a customer's success story, or even your brand's origin

Here are some examples of web banners for ecommerce

3. Make website's navigation intuitive

Group products into clear, descriptive categories that make sense to your customers.
Consistent Placement: Place your navigation menu, search bar, and cart icon in predictable locations (e.g., menu top-left/center, search top-right, cart top-right). Users expect these.
Make your search bar easy to find, usually at the top of every page

Show the Path: Implement breadcrumbs (e.g., Home > Category > Subcategory > Product Name) on product and subcategory pages. They show users where they are within your site's hierarchy and allow them to easily go back to a previous level.

Optimize for mobile phones. On mobile, use the standard "hamburger" icon (three horizontal lines) for the main navigation.

4. Consider mobile version for better e-commerce UX

Why Mobile-First Matters for Your Online Store. These days most people browse and shop on their phones. This means your online store needs to be designed specifically for how people use smartphones, not just adapted from a desktop version.

Think about it: On a phone, you're tapping, not clicking. Everything is stacked vertically, and your navigation menu is usually hidden behind that little "hamburger" icon.

Given that roughly half of all web traffic now comes from mobile devices, it's smart to design your online store for smaller screens first.

In old days it was a pain to use mobile for internet — typing in all those details on a tiny keyboard often led to abandoned carts. Now, with better mobile payment options, it's less of a hurdle, but the overall experience still needs to be smooth.

Remember, UI (User Interface) is about what your ecommerce website looks like, but UX (User Experience) is about how well it works and how easy it is for customers to achieve their goals in order to make purchase.

Thanks for reading